TechCo - Strategic Planning
The simulation models the operation of a company that develops and sells game software. The company was founded a few years ago by private professional investors. The country where it operates is an economically developed country.
The global economy and major national markets are in a boom at the beginning of the game, but within that, demand for software products varies by segment. The company has to compete in the market.
The most important goal in the game, which is usually the most important for today’s business leaders, is to increase the value of the company. A tech company is typically worth more than the value of its assets, as its existing relationships and knowledge also represent value. We display this so-called goodwill value divided and quantified into three parts: Customer Capital, Organizational Capital and Human Capital. In the simulation, these values can be strengthened by efficient operation, good management and project development.
How TechCo simulation software works:
The core business of the software company is the development of three types of software games. MOBA, this is your Multiplayer Online Battle Arena product. MMORPG, or Massively Multiplayer Online Role-Playing Game - a very multiplayer online role-playing game. CompSim, the companies simulated in the strategy game, are each other’s opponents fighting for customers in a global marketplace as they evolve and grow. The company distributes these three types of products (version 1.0 of each) in three segments, including ongoing maintenance. With further extra research and development, more precisely after the launch of certain projects, it will be possible to enter the market with products developed in all three areas.
The decisions:
Sales: In the simulation, we sell the three software products mentioned above, all three products are chosen by customers based on different preferences (price, promotion, version, image).
HR: Accurate planning and allocation of human resources is an important task for a company to develop and sell the right quantity and quality of products. For this, we define four different jobs in the simulation.
IT Infrastructure: Workstations for colleagues are needed for development, and server machines are needed for operation. A decision must also be made on the assets of these, which can be expanded by investing or renting.
Finances: In the game, there is an option for taking out a loan as well as to invest in stocks and bonds.
Projects: Projects play an important role in the game, their having a significant impact on the company’s performance, but also requiring funding. These provide an opportunity to shape your company and products more efficiently and uniquely. Currently, players can choose from 13 different projects.
Advantages and learning points:
The program shows the various management decisions from basic economic activities and the most important strategic points of company management to special situations.
It presents knowledge management, as a management approach. The simulation highlights the environmental issues and the Green IT management.
It describes the connection between traditional economic decisions and the performance of the company.
The program is complex enough to synthesize and put into practice the knowledge of students, who are close to finishing their studies.
As it simulates the operation of a large economic unit, it presents the competition on the market, that can be influenced by the members of the market themselves, just like in real life.
The game challenges and develops analytical skills, as students are required to find the data they need from various financial and commercial reports (for example balance sheets, income statements, cash flow, market research).
As a result, just like in real life, effective teamwork is essential to successfully complete the game.
Preferences:
25th Student Management Competition
Budapest Metropolitan University
OTP BusinessRace (Üzlet Race) 3.0